Breakfast. Lunch. Dinner. Built to your number.
B.L.D. delivers your whole day of food, cooked and portioned to 2,000, 3,000, 4,000 or 5,000 calories. Before our kitchen opens, we're inviting 100 founders in early.
Prepaid meal credit, not an investment. Full refund if we haven't started delivering by September 30, 2027.
See how your day gets built.
From the kitchen to your fridge: how B.L.D. portions breakfast, lunch and dinner to your number.
Three steps from founder to fed.
Claim your spot
Pay $200 through secure Stripe checkout. You'll get a Stripe receipt and a welcome email with your founder number within minutes.
We build the kitchen
Founder money goes straight into opening: permits, equipment and our first ingredient orders. You'll get updates and a vote on the launch menu.
Eat your $300
When we open, your $300 credit is loaded to your account. Pick your calorie level and packs, and we handle the rest.
We don't sell meals. We sell your whole day.
Every pack is breakfast, lunch and dinner, built together to hit one calorie target. Pick the number that fits your goal. That's the only food decision you make.
Planned launch prices, shown to estimate what your credit covers. Final prices are confirmed before we open.
Real food. Weighed to the gram.
A sample of the packs we're testing. Founders vote on the final launch menu.
Eggs, turkey chorizo, roasted potatoes, cheddar, salsa roja
Cilantro-lime rice, black beans, corn salsa, pico
Flank steak, peppers and onions, Mexican rice, charro beans
Egg whites, chicken sausage, spinach, feta, roasted potatoes
Blackened chicken, penne, light parmesan cream, peppers
Cajun chicken, dirty rice with lean turkey, green beans
Sirloin, eggs, sweet potato hash, peppers and onions
Lemon-herb chicken, herbed rice, cucumber-tomato salad, tzatziki
Grilled sirloin, garlic mashed potatoes, green beans
Every meal ships with full nutrition and allergen labels.
“B.L.D. doesn't just sell convenience. It sells fewer food decisions. You pick your number. We handle breakfast, lunch and dinner.”
Mandela EffiongFounder · Personal trainer · Houston, TX
Founders open the kitchen.
Every founder dollar goes into getting B.L.D. cooking safely and on time.
Kitchen & permits
A licensed commercial kitchen and our City of Houston food permit.
Equipment
Scales, prep tools and cold storage to portion every meal by the gram.
First ingredients
Our opening orders of proteins, produce and packaging.
Food safety
Nutrition labeling, allergen controls and temperature logging.
Clear terms, no fine-print surprises.
It's meal credit, not an investment
You're prepaying for food at a discount. Founding doesn't give you ownership or shares in B.L.D.
Full refund if we're late
If we haven't started delivering by September 30, 2027, we refund your full $200. No questions.
12 months to use it
Use your $300 any time in the first 12 months after we start delivering.
Capped at 100
Once 100 founders sign up, the offer closes for good.
Full details: Founding 100 terms
Founder once. Founder for life.
Your $300 credit gets used up. Being one of the first 100 doesn't. These perks stay with you for as long as B.L.D. is cooking.
- 01
Your founder number, forever
A permanent number from #001 to #100 on your account and printed on your meal labels.
- 02
A place on the Founders Wall
Your name on the founders page of our website, and later on the wall of our kitchen.
- 03
First access, always
First to try new dishes, first to order in new delivery zones, first in line when we open new cities.
- 04
The yearly founders' tasting
An annual tasting night for founders, plus a vote on one new dish we add to the menu each year.
- 05
An anniversary thank-you
A free B.L.D. day pack on your founding anniversary, every year.
Good to know.
When does delivery start?
We're targeting June 2027. Founders get updates as we hit each milestone, and first access to our opening week.
What if B.L.D. doesn't launch?
If we haven't started delivering by September 30, 2027, every founder gets their full $200 back to the card they paid with.
Where do you deliver?
We're launching in the Houston area, with pickup points and local delivery. Exact zones are shared with founders before launch.
Which calorie level should I pick?
You don't need to decide now. Your credit works on any level. Before launch we'll help every founder choose based on their size, training and goals.
Can I buy more than one spot?
Each founder spot is one checkout. You can buy a second spot (for a partner or friend) while spots last, and each one gets its own founder number.
Do you handle allergies?
Every meal is labeled with its allergens, and you'll be able to filter packs by allergen. Our kitchen handles common allergens, so we can't guarantee an allergen-free environment.
Is this an investment in the company?
No. Founding 100 is prepaid meal credit at a discount. It doesn't include ownership, shares or a return on money.
100 founders. Then the doors open.
Pay $200 today, eat $300 when we launch, and help build Houston's daily nutrition system from day one.
Become a founder: $200